Our Story
Our Passion for Freshness
Fresco & Vita Smoothies began with a simple yet profound idea in the heart of Rome: to make healthy eating not just accessible, but truly delightful. We saw a need for quick, nutritious options that didn't compromise on taste or quality in a city renowned for its rich culinary traditions. Our founders, fueled by a love for fresh produce and a belief in the power of natural energy, established our first shop on the historic Via Cavour.
From day one, our mission has been to blend the vibrant energy of Rome with the vitality of fresh, wholesome ingredients. We are deeply committed to sourcing the finest fruits, vegetables, and superfoods, prioritizing organic and local produce whenever possible to support our community and ensure the highest quality in every cup and bowl. Every recipe is thoughtfully crafted, balancing flavor profiles to create beverages and bites that are both delicious and packed with essential nutrients.
Walking into Fresco & Vita, you’re greeted by the aroma of fresh fruit and the warm smiles of our team. We believe in transparency and are happy to share details about our ingredients and processes. We understand that modern life is busy, whether you're a professional rushing to a meeting or a tourist exploring ancient ruins, and finding genuinely healthy food on the go can be a challenge. That's why we've created a menu designed for convenience without sacrificing health.
Beyond just smoothies and juices, we've expanded our offerings to include satisfying acai bowls, carefully selected healthy breakfast options, and delicious vegan snacks. Each item is prepared fresh daily with care and passion. We strive to be more than just a quick stop; we aim to be a vital part of your wellness journey, providing the clean energy you need to seize the day in Rome. Our commitment extends to creating a welcoming space where you can take a moment to refresh and recharge. We are proud to bring Fresco & Vita's blend of freshness and life to the bustling streets of Rome and invite you to taste the difference our dedication makes.
