Fresco & Vita Smoothies

Interior view of Fresco & Vita store, clean and inviting

Our Story

Our Passion for Freshness

Fresco & Vita Smoothies began with a simple yet profound idea in the heart of Rome: to make healthy eating not just accessible, but truly delightful. We saw a need for quick, nutritious options that didn't compromise on taste or quality in a city renowned for its rich culinary traditions. Our founders, fueled by a love for fresh produce and a belief in the power of natural energy, established our first shop on the historic Via Cavour.

From day one, our mission has been to blend the vibrant energy of Rome with the vitality of fresh, wholesome ingredients. We are deeply committed to sourcing the finest fruits, vegetables, and superfoods, prioritizing organic and local produce whenever possible to support our community and ensure the highest quality in every cup and bowl. Every recipe is thoughtfully crafted, balancing flavor profiles to create beverages and bites that are both delicious and packed with essential nutrients.

Walking into Fresco & Vita, you’re greeted by the aroma of fresh fruit and the warm smiles of our team. We believe in transparency and are happy to share details about our ingredients and processes. We understand that modern life is busy, whether you're a professional rushing to a meeting or a tourist exploring ancient ruins, and finding genuinely healthy food on the go can be a challenge. That's why we've created a menu designed for convenience without sacrificing health.

Beyond just smoothies and juices, we've expanded our offerings to include satisfying acai bowls, carefully selected healthy breakfast options, and delicious vegan snacks. Each item is prepared fresh daily with care and passion. We strive to be more than just a quick stop; we aim to be a vital part of your wellness journey, providing the clean energy you need to seize the day in Rome. Our commitment extends to creating a welcoming space where you can take a moment to refresh and recharge. We are proud to bring Fresco & Vita's blend of freshness and life to the bustling streets of Rome and invite you to taste the difference our dedication makes.

Our Menu Highlights

Taste the Fresco & Vita Difference

Smoothies

Our signature smoothies are blended fresh to order, packed with fruits, leafy greens, and nutrient-dense superfoods to fuel your day. Perfect for a quick breakfast, midday energy boost, or post-workout recovery.

Green Power Smoothie: Spinach, kale, banana, pineapple, ginger, almond milk. €6.50
Berry Burst Smoothie: Mixed berries, banana, chia seeds, coconut water. €6.00
Tropical Delight Smoothie: Mango, passionfruit, banana, orange juice. €5.80
Chocolate Peanut Butter: Cacao, peanut butter, banana, protein powder (optional), almond milk. €7.00

Beautifully presented acai bowl topped with fresh fruit and granola

Acai Bowls

Thick, nutrient-dense acai blended into a creamy base, topped with fresh seasonal fruits, crunchy granola, coconut flakes, and other delicious additions. A satisfying and vibrant meal in a bowl.

Classic Acai Bowl: Acai base, topped with banana, strawberries, granola, coconut flakes. €8.00
Tropical Mango Bowl: Acai base, topped with mango, passionfruit, granola, chia seeds. €8.50
Nutty Cacao Bowl: Acai base blended with cacao, topped with banana, crushed peanuts, cacao nibs, granola. €8.80

Bottle of cold-pressed green juice with Fresco & Vita label

Cold-Pressed Juices

Experience the pure essence of fruits and vegetables with our cold-pressed juices. Made fresh daily, these vibrant blends retain maximum vitamins and enzymes with no added sugar or water. A pure shot of health!

Detox Green Juice: Kale, spinach, cucumber, celery, green apple, lemon, ginger. €5.50
Orange Zest Juice: Orange, carrot, ginger. €4.50
Beet Zing Juice: Beetroot, carrot, apple, ginger. €5.00
Tropical Glow Juice: Pineapple, mango, passionfruit, turmeric. €6.00

This is just a glimpse! Our full menu includes more smoothie variations, additional breakfast items like overnight oats and yogurt parfaits, healthy wraps, vegan pastries, and a selection of organic coffee and teas.

See Full Menu In-Store

Why Choose Fresco & Vita?

Our Commitment to Quality & Health

Close up of fresh fruits and vegetables like berries, oranges, and greens

Finest Ingredients

We are relentless in our pursuit of quality. We use only the freshest, seasonal fruits and vegetables, prioritising organic and sourcing from trusted local suppliers whenever possible. This commitment ensures maximum flavor and nutritional value in every single item we serve.

Nutrition Focused

Every blend, bowl, and snack at Fresco & Vita is intentionally designed with your well-being in mind. We craft each item to be a concentrated source of essential vitamins, minerals, antioxidants, and fiber, providing sustained energy and supporting a healthy lifestyle.

Vegan & Dietary Options

We believe healthy food should be inclusive. Our menu features an extensive range of delicious options suitable for various dietary needs, with a strong focus on plant-based and vegan choices, ensuring everyone can find something nourishing and enjoyable.

Exterior view of the Fresco & Vita store on a Roman street

Prime Rome Location

Conveniently situated on the vibrant Via Cavour, just steps away from Rome's iconic landmarks, makes us the perfect stop for a quick, healthy refuel whether you're commuting, working, or exploring the city's wonders.

Hear From Our Happy Customers

What People Say About Us

"Absolutely love the Berry Burst smoothie! So fresh and energizing, perfect for a midday boost near the Colosseum. The flavors are so vibrant, it feels like drinking pure sunshine. It's become my essential stop when I'm in the area!"

- Maria Rossi

Local Resident

"The Classic Acai Bowl is my go-to breakfast. Packed with fruit and granola, keeps me full until lunch. The quality of the ingredients is obvious, and it tastes incredible every time. Plus, the service is always quick and friendly, making my morning routine much easier."

- Marco Bianchi

Repeat Customer

"Found this gem while exploring Rome. The Green Power juice was exactly what I needed after a long flight and a morning of walking. It felt instantly revitalizing. A genuinely healthy option that's hard to find in the city center. Highly recommend for travelers!"

- Sofia Conti

Visitor from Abroad

"As a busy professional, Fresco & Vita is a lifesaver. I grab a coffee and an overnight oats bowl on my way to the office. It's fast, healthy, and keeps me going. The quality is consistently excellent, and the staff always brightens my morning."

- Alessandro Ferrari

Professional

"Finally, a place in Rome that truly understands vegan options! Their vegan snacks are creative and delicious, not just an afterthought. The atmosphere is welcoming, and it’s a great spot to take a healthy break while exploring Via Cavour."

- Chiara Esposito

Vegan Foodie

Opening Hours

We're Open:

Monday - Friday: 8:00 AM - 7:00 PM
Saturday: 9:00 AM - 6:00 PM
Sunday: Closed

Please note holiday hours may vary. Follow us on social media for updates!

Get in Touch

We'd Love to Hear From You

Find us conveniently located at:

105 Via Cavour, Rome, Lazio, 00184, Italy

You can also reach us directly:

Phone: +39 06 1234 5678

Email: [email protected]

Send us a Message!

Terms and Conditions

Welcome to the website of Fresco & Vita Smoothies. These Terms and Conditions govern your use of our website located at [insert website URL here if known, otherwise omit or refer to "this website"]. By accessing or using the Website, you agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, you must not use our Website.

1. Definitions

"Website" refers to the online platform operated by Fresco & Vita Smoothies.

"Services" refers to the products and offerings available through the Website, including freshly blended smoothies, cold-pressed juices, acai bowls, healthy breakfast options, vegan snacks, organic coffee & tea, and related information.

"User," "You," and "Your" refer to the individual or entity accessing or using the Website.

"Fresco & Vita Smoothies," "We," "Us," and "Our" refer to the company operating the Website, with a physical address at 105 Via Cavour, Rome, Lazio, 00184 Italy.

2. Use of the Website

You agree to use the Website only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the Website. Prohibited behaviour includes harassing or causing distress or inconvenience to any person, transmitting obscene or offensive content, or disrupting the normal flow of dialogue within the Website.

3. Intellectual Property

All content on the Website, including text, graphics, logos, images, and the selection and arrangement thereof, is the property of Fresco & Vita Smoothies or its content suppliers and is protected by intellectual property laws. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as generally permitted by the nature of the Website.

4. Disclaimers

The information provided on the Website is for general informational purposes only. While we strive to keep the information accurate and up-to-date, we make no warranties or representations of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the Website or the information, products, services, or related graphics contained on the Website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

5. Limitation of Liability

In no event will Fresco & Vita Smoothies, its affiliates, or their licensors, service providers, employees, agents, officers, or directors be liable for damages of any kind, under any legal theory, arising out of or in connection with your use, or inability to use, the Website, any websites linked to it, any content on the Website, or such other websites, including any direct, indirect, special, incidental, consequential, or punitive damages, including but not limited to, personal injury, pain and suffering, emotional distress, loss of revenue, loss of profits, loss of business or anticipated savings, loss of use, loss of goodwill, loss of data, whether caused by tort (including negligence), breach of contract, or otherwise, even if foreseeable.

6. Governing Law and Jurisdiction

These Terms and Conditions are governed by and construed in accordance with the laws of Italy. Any dispute arising from or related to the use of the Website shall be subject to the exclusive jurisdiction of the courts located in Rome, Italy.

7. Changes to Terms and Conditions

We reserve the right to revise and update these Terms and Conditions from time to time in our sole discretion. All changes are effective immediately when we post them and apply to all access to and use of the Website thereafter. Your continued use of the Website following the posting of revised Terms and Conditions means that you accept and agree to the changes.

8. Contact Information

To ask questions or comment about these terms, please contact us via mail at the physical address: Fresco & Vita Smoothies, 105 Via Cavour, Rome, Lazio, 00184 Italy.

Freshness & Life, Blended Daily in Rome